Holly Ford

Area marketing manager, Cricket Communications

Age: 29

Community involvement: Susan G. Komen Race for the Cure; Tucson Rodeo Wranglers Tough Enough to Wear Pink, campaign coordinator; Van Buskirk Elementary School, Character Counts mentor; Westside Hope (Helping our Precious Elderly); Ronald McDonald House; Junior League of Tucson, volunteer

Book on your bedside table: The First 90 Days by Michael Watkins and The Guerrilla Marketing Handbook by Jay Levinson and Seth Godin

Best advice you could give: Stay true to your values and give the respect you want to receive, because a person might not remember what you said, but they'll remember how it made them feel.

A word from the nominator: "Realization of the importance of diverse ideas and the value of building community are good business strategies. Holly is ahead of the curve in these strategic initiatives. Holly's insurmountable dedication to community service only enhances her business achievements." - Edye Popke, area general manager, Cricket Communications